Articles

We're always absorbing new information, techniques and ideas, and sometimes we even conduct our own research. Follow along to read more about how we think and work.

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Is tech leaving the ill-equipped behind?
24 April 2018

Is tech leaving the ill-equipped behind?

Just a couple of weeks ago, my mum made a Facebook boo boo. She had accidentally uploaded a photo and wanted it gone before too many people saw it. So she asked me and I removed it within the space of a minute. Social embarrassment avoided.

Is tech leaving the ill-equipped behind?
By Olivia Campey
Why we don't use NPS at The User Story
10 April 2018

Why we don't use NPS at The User Story

As part of our usability and UX research services, we use a whole range of techniques, tools and skills to work out what people think of the products they use, and how a company might change things for the better.

Why we don't use NPS at The User Story
By Tom Haczewski
A UXful City Design
27 March 2018

A UXful City Design

I recently went on holiday to Copenhagen. Now, Copenhagen is lovely, but they drive on the wrong side of the road for us Brits. This quickly resulted in me looking like a complete idiot as I began looking for cars coming from the right rather than the left. Doing a weird triple check before crossing a huge road while looking like a confused, twitchy owl. Then I realised that Copenhagen was actually a UXers dream.

A UXful City Design
By Katie Fisher
Red dot addiction
31 March 2016

Red dot addiction

Hello. My name is Tom, and I’m a red dot addict.

Red dot addiction
By Tom Haczewski
Apple’s not-so-cursory shake-up
06 September 2015

Apple’s not-so-cursory shake-up

As a user experience professional, I find myself getting unreasonably excited by the smallest new innovations to help users, in the real world or online. But nothing has come close to the absurd childlike glee I felt when seeing the tiniest but most ingenious addition to an operating system for years.

Apple’s not-so-cursory shake-up
By Tom Haczewski

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