Articles

We're always absorbing new information, techniques and ideas, and sometimes we even conduct our own research. Follow along to read more about how we think and work.

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5 things I learnt at Sync the City 2019
20 November 2019

5 things I learnt at Sync the City 2019

Sync the City is a 54 hour startup event, where individuals pitch ideas and the final 10 pitchers then get to pick a team and build that idea into a launchable startup! Sync Norwich (the organisers) compare this to a combination of an episode of The Apprentice and an episode of Dragon’s Den… I’m inclined to agree.

5 things I learnt at Sync the City 2019
By Emily Delva
Graphic design to UX design - small step or big leap?
14 February 2019

Graphic design to UX design - small step or big leap?

To many, graphic design and UX design could be considered quite similar. Now I’ve had my foot in both camps, is the above true or are they actually very different?

Graphic design to UX design - small step or big leap?
By Olivia Campey
User research looks easy
17 January 2019

User research looks easy

When I started as a UX researcher at The User Story, the research part of it was the least of my worries. Throughout my degree and masters in psychology, I had conducted countless studies, both qualitative and quantitative. I was used to gathering scientific data so doing research that I’d been told just has to ‘be good enough’ should be easy right?

User research looks easy
By Katie Fisher
Winning Sync The City
13 December 2018

Winning Sync The City

Recently I took part in Sync The City, an event where you form a team and have 54 hours to build and launch a startup for fun or profit.

Winning Sync The City
By Katie Fisher
GDPR for UX research agencies
04 June 2018

GDPR for UX research agencies

You can’t read any business publication, blog or LinkedIn feed at the moment without running into a wild load of nonsense about GDPR. The truth is, if you handle customer data correctly at the moment, there’s probably not much you need to do.

GDPR for UX research agencies
By Tom Haczewski
10 hours with the Norwegian Air Dreamliner
11 May 2018

10 hours with the Norwegian Air Dreamliner

My first trip with Norwegian was a good one. My expectations began low as the flight was so cheap; I was expecting a long haul version of Ryanair.

10 hours with the Norwegian Air Dreamliner
By Olivia Campey

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